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PERFORMANCE MARKETING For Travel & Tourism Brands

Drive bookings, fill rooms, and grow direct revenue.

Direct Bookings

$142K

↑ 18% vs last month

Search → Booked

78%

We help travel and tourism brands grow direct bookings; whether through hotel rooms, tour packages, or destination experiences. From paid acquisition that captures high-intent searchers to SEO that owns travel research, every dollar is built to return.

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Trusted by travel & tourism brands

Scaling travel brands across every season.

Why Travel & Tourism Brands

Built for the metrics that matter to travel brands.

Direct bookings, room nights, average booking value, RevPAR, lead-to-booking conversion. We structure campaigns, tracking, and reporting around the funnel stages that actually drive your revenue: through low and peak seasons.

Full-funnel tracking

GTM, server-side, and CAPI setups wired to your booking engine and PMS so every search, enquiry, and reservation feeds back into ad platforms for accurate optimisation and attribution.

CAC, LTV, and customer value

We model unit economics upfront so media spend ladders to blended CAC and LTV targets; factoring in repeat stays, ancillary revenue, and lifetime guest value. No scaling into unprofitable cohorts.

Built for long planning cycles

Travel decisions are researched for weeks. We build nurture sequences, remarketing, and seasonal campaigns that stay in front of travellers from first inspiration to final booking — and bring them back for the next trip.

Services for travel & tourism brands

The growth stack for travel.

Four channels, one integrated strategy. We pull the right levers at the right stage; from capturing high-intent search at the booking moment, to inspiring future travellers with social and programmatic, to nurturing past guests into repeat visitors.

SEO

Build organic growth via Owned & Earned. Be the answer to what people are looking for.

SEO services

Google Ads

People go to Google and tell us what they want and need. Let your brand be the answer.

Google Ad services

Programmatic

Data driven brand building activity - get recognised at a large scale.

Programmatic services

Social Paid Ads

Engage your audience's interests and educate them meaningfully across Meta, TikTok, LinkedIn or Pinterest.

Paid Social Ad services

Featured — Hamilton Island Private Apartments

Top organic visibility for high-value hotel search.

Built a sustained SEO strategy that scaled non-brand visibility, lifted keyword rankings, and grew organic discovery for high-intent hotel and apartment search.

3K+

New non-brand terms

+263%

Keywords on page 1

Page 1

For focus keyword

Read the case study

Featured — Blue Dolphin Marine Tours

$17 cost per conversion across paid search.

Built Google Search and Meta campaigns tuned to seasonal demand — capturing high-intent travellers at the booking moment while building awareness in feeder markets.

$17

Avg cost per conversion

20k+

Total reach p/Q

30%

Increase in Leads

Read the case study

testimonials

What people are saying…

Explore case studies

Melissa Woodcroft
Director, Concepts Unlimited Design
We’ve been working with Jemima, Reid and Brooke from Meaningful for a few months now, and the results have been above expectations. They’ve helped us substantially increase our leads in a short time, and their proactive approach makes all the difference. The team is friendly, responsive, and I have complete confidence they’re the perfect fit for us. We also love the personalised, small-team feel, it makes working together easy and enjoyable. Highly recommended!
Matt Starling
Co-Founder, PHYX Australia
I had no idea about SEO or data analytics, Meaningful came to our rescue. Our online presence has just skyrocketed. It feels like we have an in-house team, you can pick up the phone at any time, everything is data based and referenced we know exactly where we sit at any given time. I can’t recommend meaningful highly enough, they are great people, greta team, you would be mad if you different use them.
John Sheraton
Owner, Recovery Room
We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!
Sara Ilton
Owner, Nook Collective
So happy with the results we have gained so far and we are only 1 month in!
Thanks to the whole Meaningful team
We can't wait for what's to come!
Adam Hindmarsh
Owner, Xpozed Media
The team at Meaningful was so great to deal with. If they were a catering business I’d eat up.
Lisa
Co-Founder Of Elysium Built
Love love love Jem! Her desire to see our business become successful from implementing the correct marketing strategies and for us to grow our brand on the Sunshine Coast is something which truly matters because Jem cares. Thank you 🙏
Alicia Novello
Head of Marketing, Doshii
Working with Meaningful has made a huge difference for us. They fixed our tracking, cleaned up our data, and helped us understand what actually drives leads. Our volume of quality leads grew and our cost per lead dropped! They listened to our goals and made sure our ads actually delivered. If you want an agency that cares about real results and straight answers, Meaningful nails it.
Sam Harrison
Owner, SM Hair Extensions
Jemima & Reid have gone over and above for my business! I’ve had over 20% increase MoM and I couldn’t be happier! Their customer service is top tier and I would highly recommend them to everyone!

Jeffrey Wong
Head of Marketing, Matrix Education
Highly recommend. The team have improved lead quality and performance quickly, with smart testing, insight driven campaigns and transparent communication every step of the way.
Carolina Starling
Co-Founder, PHYX Australia
We were a little bit stuck and needed some one like meaningful to assist us with our SEO. I found the team incredible helpful , their ability to show us the way and get us to where we are now is absolutely incredible. I can’t recommend them enough because they have truly have change the way our business is found which is obviously the most important thing when you have an ecommerce business.
Todd Sutton
Director, Mister Shade
Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family
Jacque Bruggemann
Co-Founder Owner, Bare + Free
Wonderful service from the whole team. Efficient and professional communications. Growth minded support.
Andrew Penovic
COO, Hamilton Island Private Apartments
We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target.
Daniel Tollenaere
COO, Story House Early Learning
Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner.
Kellee Branks
Practice Manager, Fortius Allied Health
We’ve been working with Meaningful for over a year now, and they’ve been instrumental in growing our brand. Their smart marketing strategies and SEO support have made a real difference to our online presence and business growth. Jem, Reid & Brooke are proactive, knowledgeable, and genuinely invested in our success. Thanks team!! Highly recommend.
Cameron Haynes
Owner, B&B Foodpak

We use Meaningful to manage digital ads for our small business. I have tried multiple agencies to run our ads across different businesses and Reid and the team are the best there is. I would not hesitate to recommend them to anybody looking for a knowledgable, honest and hardworking ads team! 10 stars

testimonials

What people are saying…

Melissa Woodcroft
Director, Concepts Unlimited Design
We’ve been working with Jemima, Reid and Brooke from Meaningful for a few months now, and the results have been above expectations. They’ve helped us substantially increase our leads in a short time, and their proactive approach makes all the difference. The team is friendly, responsive, and I have complete confidence they’re the perfect fit for us. We also love the personalised, small-team feel, it makes working together easy and enjoyable. Highly recommended!
John Sheraton
Owner, Recovery Room
We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!
Sara Ilton
Owner, Assit by Sara
So happy with the results we have gained so far and we are only 1 month in!
Thanks to the whole Meaningful team
We can't wait for what's to come!
Adam Hindmarsh
Owner, Xpozed Media
The team at Meaningful was so great to deal with. If they were a catering business I’d eat up.
DEDEDE
Todd Sutton
Director, Mister Shade
Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family
Jacque Bruggemann
Co-Founder Owner, Bare + Free
Wonderful service from the whole team. Efficient and professional communications. Growth minded support.
Andrew Penovic
Business Name, Position
We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target.

Frequently Asked Questions

What is performance marketing?

Performance marketing is a results-driven approach where advertisers only pay for specific actions, such as clicks, conversions, impressions or leads. Unlike traditional marketing, it focuses on measurable outcomes, allowing for more efficient budget allocation and real-time campaign optimisation. At Meaningful Agency, we tailour each campaign to deliver meaningful and impactful results.

What channels are included in performance marketing?

Is performance marketing right for my business?

What sets meaningful agency apart from others?