AI is changing the way people search, and that means big changes for how your ads show up. When Google first rolled out Search Generative Experience (SGE) in beta, the industry collectively raised an eyebrow. Fast-forward to today, and it’s clear: AI isn’t just a shiny experiment anymore; it’s baked into the way Google presents results. And if you’re running Google Ads, that means the playing field is shifting under your feet.

Running Meta Ads without the right campaign objective is like setting off on a road trip without a destination in mind; you’ll burn fuel, spend money, and probably end up nowhere useful. That’s where campaign objectives come in. They tell Meta what you actually want out of your ads, whether that’s more traffic, leads, sales, or brand awareness.

If you’ve noticed some unusual dips or shifts in your Google Search Console (GSC) reports lately, you’re not alone. On September 10, 2025, Google made a subtle but significant change to how search results are displayed, and it’s having a big ripple effect across SEO reporting. Let’s break down what’s happening, why your data might look different, and what it really means for your business.

Reels and TikToks aren’t just for dance trends anymore. They’re powerful tools for building your brand, reaching new audiences, and driving conversions. But here’s the thing: not all short-form videos are created equal.

When you think about “search,” your mind probably jumps to Google. For years, it’s been the go-to for everything, from “best sushi near me” to “how to change a tyre.” But there’s a shift happening, and it’s not just coming from Bing or AI-powered chatbots. It’s coming from TikTok.

Let’s be honest, most people don’t convert the first time they see your ad. They get distracted. They “think about it.” They check five other competitors. By the time they’re ready to buy, you’ve either reminded them you exist… or you’ve lost them to someone else. That’s where Google Ads Remarketing comes in.

Meta Ads just got a serious upgrade. Thanks to a new partnership between Canva and Meta, advertisers now have access to powerful new tools that streamline the creative process, from ad design to campaign launch.

At Meaningful Agency, we believe in blending creativity with clarity, and that starts with knowing your numbers. One of the most important (but often misunderstood) metrics in digital marketing is MER, or Marketing Efficiency Ratio. Whether you're scaling an eComm brand or fine-tuning your media mix, MER gives you the bird's-eye view of how your overall marketing spend is working for you, not just with you.

Google Ads can be an incredibly powerful tool to drive leads and sales for your business – but only if your budget is being used wisely. If you’ve ever wondered why your results aren’t stacking up, or why your spend feels high without much to show for it, you might be wasting money without realising it. The good news? There are a few simple checks you can run to identify wasted spend and improve your performance fast.

If you're running Google Ads in 2025, there's no escaping Google Performance Max (PMAX). PMAX campaigns are now a staple in digital advertising, yet many marketers are still trying to get a grip on what they actually do and how to use them well. Here’s what you need to know.

EOFY is more than a mad dash to June 30th, it’s an opportunity. For e-commerce brands, it’s one of the most powerful moments to clear aged inventory, grow average order value, and reconnect with your customer base. But if your only plan is to slash prices… you’re leaving better margin and stronger brand equity on the table. Here’s a smarter way to approach EOFY sales in 2025.

Let’s be blunt: most blogs are ignored because they’re written for the writer, not the reader. If your content isn’t solving a real problem or answering a real question, it’s just noise. And no one has time for noise. At Meaningful Agency, we want you to stop writing content no one cares about. Here’s how to fix that and actually write posts people want to read, share, and act on.

The decoy effect is a psychological phenomenon that influences consumer decision-making. It works by presenting a third, less attractive option (the decoy) to nudge customers towards a preferred choice. When used strategically, the decoy effect can drive sales, improve profit margins, and simplify customer decision-making. Here’s everything you need to know about the decoy effect and how to leverage it for your business.

Google Ads can be a cornerstone for many businesses' performance marketing success, but how do you ensure your campaigns are running at peak performance? Enter the Lin-Rodnitzky Ratio (L/R Ratio). A simple yet powerful metric designed to measure account health and help marketers assess the effectiveness of their advertising efforts. This blog will walk you through what the Lin-Rodnitzky Ratio is, why it’s valuable, how to calculate it, and how different businesses can interpret its results.

In the ever-evolving landscape of search engine optimisation (SEO), new tools and technologies continually reshape how businesses and marketers approach online visibility through owned & earned resources. One of the latest innovations making waves is SearchGPT, a “temporary prototype” developed by OpenAI. Limited to just 10,000 users and publishers at launch, SearchGPT promises to integrate the best parts of its new search features directly within ChatGPT in the future. This blog will explore what SearchGPT is, why it impacts SEO, what becomes more important in SEO, and the critical need for strong SEO strategies moving forward.

Creating a social media content plan can seem daunting, but leveraging the power of Google and AI tools like ChatGPT can streamline the process. Here’s a quick and effective method to develop a comprehensive content plan that will engage your audience and drive your marketing goals.

If you've ever boosted a post on Instagram or Facebook directly from the app, you might have noticed an unexpected fee added to your total. That fee is called the Apple service fee, and the good news is—it's avoidable. In this blog, we’ll explain what the Apple service fee is, why it exists, and the best way to boost posts without paying extra for the same result.

Google Ads’ Enhanced Conversions is designed to improve the accuracy of conversion tracking while maintaining user privacy. If you're running campaigns and want to get the most out of your data, this guide will walk you through what enhanced conversions are, why they matter, how conversions work for both leads and website sales and how to set them up.

When done right, Meta Ads (Facebook and Instagram) is one of the most powerful advertising platforms in your performance marketing stack. At Meaningful Agency, we’ve seen them deliver real growth, not just likes, but revenue and leads. Whether you’re scaling an eCommerce brand or driving leads for a service business, Meta offers one thing most channels can’t: reach + relevance + ROI. Here's how we make it meaningful.