PERFORMANCE MARKETING For Automotive Brands
PERFORMANCE MARKETING For Software
& B2B Brands
Drive test drives, service bookings, and vehicle sales.
Turn clicks into a qualified pipeline.
Monthly Sales
$142K
↑ 18% vs last month
Lead → Sale
78%
We help automotive brands grow revenue; whether through new vehicle sales, service bookings, or parts and accessories. From paid acquisition that captures high-intent buyers to SEO that owns the research phase, every dollar is built to return.
EXPERIENCE & CURRENT AUTOMOTIVE CLIENTS
Scaling automotive brands online and on the lot.
Why Automotive Brands
Built for the metrics that matter to automotive brands.
Test drives, service bookings, vehicle sales, parts revenue, CPL, CAC. We structure campaigns, tracking, and reporting around the funnel stages that actually drive your revenue: dealership and online.
Test drives, service bookings, vehicle sales, parts revenue, CPL, CAC. We structure campaigns, tracking, and reporting around the funnel stages that actually drive your revenue: dealership and online.
Full-funnel tracking
GTM, server-side, and CAPI setups wired to your DMS, CRM, and booking platforms so every lead, test drive, and sale feeds back into ad platforms for accurate optimisation and attribution.
CAC, LTV, and customer value
We model unit economics upfront so media spend ladders to blended CAC and LTV targets; factoring in service, parts, and repeat purchases. No scaling into unprofitable cohorts.
Built for long consideration cycles
Car buying isn't impulsive. We build nurture sequences, remarketing, and lifecycle journeys that stay in front of buyers through every stage; from first research to showroom visit to post-sale service.
Services for automotive brands
The growth stack for automotive.
Four channels, one integrated strategy. We pull the right levers at the right stage; from capturing high-intent bottom-of-funnel search, to building brand demand with programmatic and social, to nurturing researchers into showroom visits and long-term customers.
testimonials
What people are saying…
Melissa Woodcroft
Director, Concepts Unlimited Design
We’ve been working with Jemima, Reid and Brooke from Meaningful for a few months now, and the results have been above expectations. They’ve helped us substantially increase our leads in a short time, and their proactive approach makes all the difference. The team is friendly, responsive, and I have complete confidence they’re the perfect fit for us. We also love the personalised, small-team feel, it makes working together easy and enjoyable. Highly recommended!
Matt Starling
Co-Founder, PHYX Australia
I had no idea about SEO or data analytics, Meaningful came to our rescue. Our online presence has just skyrocketed. It feels like we have an in-house team, you can pick up the phone at any time, everything is data based and referenced we know exactly where we sit at any given time. I can’t recommend meaningful highly enough, they are great people, greta team, you would be mad if you different use them.
John Sheraton
Owner, Recovery Room
We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!
Sara Ilton
Owner, Nook Collective
So happy with the results we have gained so far and we are only 1 month in!
Thanks to the whole Meaningful team
We can't wait for what's to come!
Adam Hindmarsh
Owner, Xpozed Media
The team at Meaningful was so great to deal with. If they were a catering business I’d eat up.
Lisa
Co-Founder Of Elysium Built
Love love love Jem! Her desire to see our business become successful from implementing the correct marketing strategies and for us to grow our brand on the Sunshine Coast is something which truly matters because Jem cares. Thank you 🙏
Alicia Novello
Head of Marketing, Doshii
Working with Meaningful has made a huge difference for us. They fixed our tracking, cleaned up our data, and helped us understand what actually drives leads. Our volume of quality leads grew and our cost per lead dropped! They listened to our goals and made sure our ads actually delivered. If you want an agency that cares about real results and straight answers, Meaningful nails it.
Sam Harrison
Owner, SM Hair Extensions
Jemima & Reid have gone over and above for my business! I’ve had over 20% increase MoM and I couldn’t be happier! Their customer service is top tier and I would highly recommend them to everyone!
Jeffrey Wong
Head of Marketing, Matrix Education
Highly recommend. The team have improved lead quality and performance quickly, with smart testing, insight driven campaigns and transparent communication every step of the way.
Carolina Starling
Co-Founder, PHYX Australia
We were a little bit stuck and needed some one like meaningful to assist us with our SEO. I found the team incredible helpful , their ability to show us the way and get us to where we are now is absolutely incredible. I can’t recommend them enough because they have truly have change the way our business is found which is obviously the most important thing when you have an ecommerce business.
Todd Sutton
Director, Mister Shade
Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family
Jacque Bruggemann
Co-Founder Owner, Bare + Free
Wonderful service from the whole team. Efficient and professional communications. Growth minded support.
Andrew Penovic
COO, Hamilton Island Private Apartments
We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target.
Daniel Tollenaere
COO, Story House Early Learning
Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner.
Kellee Branks
Practice Manager, Fortius Allied Health
We’ve been working with Meaningful for over a year now, and they’ve been instrumental in growing our brand. Their smart marketing strategies and SEO support have made a real difference to our online presence and business growth. Jem, Reid & Brooke are proactive, knowledgeable, and genuinely invested in our success. Thanks team!! Highly recommend.
Cameron Haynes
Owner, B&B Foodpak
We use Meaningful to manage digital ads for our small business. I have tried multiple agencies to run our ads across different businesses and Reid and the team are the best there is. I would not hesitate to recommend them to anybody looking for a knowledgable, honest and hardworking ads team! 10 stars
testimonials
What people are saying…
Melissa Woodcroft
Director, Concepts Unlimited Design
We’ve been working with Jemima, Reid and Brooke from Meaningful for a few months now, and the results have been above expectations. They’ve helped us substantially increase our leads in a short time, and their proactive approach makes all the difference. The team is friendly, responsive, and I have complete confidence they’re the perfect fit for us. We also love the personalised, small-team feel, it makes working together easy and enjoyable. Highly recommended!
John Sheraton
Owner, Recovery Room
We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!
Sara Ilton
Owner, Assit by Sara
So happy with the results we have gained so far and we are only 1 month in!
Thanks to the whole Meaningful team
We can't wait for what's to come!Adam Hindmarsh
Owner, Xpozed Media
The team at Meaningful was so great to deal with. If they were a catering business I’d eat up.
DEDEDE
Todd Sutton
Director, Mister Shade
Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and familyJacque Bruggemann
Co-Founder Owner, Bare + Free
Wonderful service from the whole team. Efficient and professional communications. Growth minded support.
Andrew Penovic
Business Name, Position
We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target.
Frequently Asked Questions
What is performance marketing?
Performance marketing is a results-driven approach where advertisers only pay for specific actions, such as clicks, conversions, impressions or leads. Unlike traditional marketing, it focuses on measurable outcomes, allowing for more efficient budget allocation and real-time campaign optimisation. At Meaningful Agency, we tailour each campaign to deliver meaningful and impactful results.
What channels are included in performance marketing?
Performance marketing is a results-driven approach where advertisers only pay for specific actions, such as clicks, conversions, impressions or leads. Unlike traditional marketing, it focuses on measurable outcomes, allowing for more efficient budget allocation and real-time campaign optimisation. At Meaningful Agency, we tailour each campaign to deliver meaningful and impactful results.
Is performance marketing right for my business?
Performance marketing is a results-driven approach where advertisers only pay for specific actions, such as clicks, conversions, impressions or leads. Unlike traditional marketing, it focuses on measurable outcomes, allowing for more efficient budget allocation and real-time campaign optimisation. At Meaningful Agency, we tailour each campaign to deliver meaningful and impactful results.
What sets meaningful agency apart from others?
Performance marketing is a results-driven approach where advertisers only pay for specific actions, such as clicks, conversions, impressions or leads. Unlike traditional marketing, it focuses on measurable outcomes, allowing for more efficient budget allocation and real-time campaign optimisation. At Meaningful Agency, we tailour each campaign to deliver meaningful and impactful results.
Frequently Asked Questions
What is performance marketing?
Performance marketing is a results-driven approach where advertisers only pay for specific actions, such as clicks, conversions, impressions or leads. Unlike traditional marketing, it focuses on measurable outcomes, allowing for more efficient budget allocation and real-time campaign optimisation. At Meaningful Agency, we tailour each campaign to deliver meaningful and impactful results.
What channels are included in performance marketing?
Performance marketing is a results-driven approach where advertisers only pay for specific actions, such as clicks, conversions, impressions or leads. Unlike traditional marketing, it focuses on measurable outcomes, allowing for more efficient budget allocation and real-time campaign optimisation. At Meaningful Agency, we tailour each campaign to deliver meaningful and impactful results.
Is performance marketing right for my business?
Performance marketing is a results-driven approach where advertisers only pay for specific actions, such as clicks, conversions, impressions or leads. Unlike traditional marketing, it focuses on measurable outcomes, allowing for more efficient budget allocation and real-time campaign optimisation. At Meaningful Agency, we tailour each campaign to deliver meaningful and impactful results.
What sets meaningful agency apart from others?
Performance marketing is a results-driven approach where advertisers only pay for specific actions, such as clicks, conversions, impressions or leads. Unlike traditional marketing, it focuses on measurable outcomes, allowing for more efficient budget allocation and real-time campaign optimisation. At Meaningful Agency, we tailour each campaign to deliver meaningful and impactful results.
