About us
Your Lead Business Partner
We’re a performance marketing agency built for ambitious brands. At Meaningful, we combine creativity, data, and strategy to help businesses grow in ways that are measurable, sustainable, and meaningful.
Proudly awarded
Stay Interesting
and Interested.
Do the trivial well.
The 1% Compound.
Have Agency.
Add Value &
Make An Impact.
Stay Interesting
and Interested.
Do the trivial well.
The 1% Compound.
Have Agency.
Add Value &
Make An Impact.
Stay Interesting
and Interested.
Do the trivial well.
The 1% Compound.
Have Agency.
Add Value &
Make An Impact.
What We Do
We deliver growth across
the full digital ecosystem:
We deliver growth across the full digital ecosystem:
Client case studies
89% Reduction in CPL
"Working with Meaningful has made a clear difference for us. They fixed our tracking, cleaned up our data, and helped us see what actually drives leads. Our lead volume of quality leads grew and our cost per lead dropped! They heard our business goals and ensured we were actually doing ads which led to the success of these. If you need an agency which cares about getting real results and straight answers, Meaningful nails this."
Alicia
Head of Marketing, Doshii
+81% improvement in google ads leads
“Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner.”
Daniel Tollenaere - COO
Story House Early Learning
+255.29% increase in web traffic
“Love love love Jem! Her desire to see our business become successful from implementing the correct marketing strategies and for us to grow our brand on the Sunshine Coast is something which truly matters because Jem cares. Thank you 🙏”
Lisa - Owner
Elysium Built
100% increase in website traffic
"We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!"
John
Owner, The Recovery Room
16% Conversion Rate
“Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family.”
Todd - Owner
Mister Shade
98% increase in organic revenue
“Working with Meaningful Agency has been such a game changer for Wyld Bub. They instantly understood our brand and helped us share it with the world in the most genuine way. The results they have generated for our SEO are amazing and have meant we can be less reliant on paid channels to generate us revenue.”
Bailey
Owner, Wyld Bub
3000+ more keywords
"We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target."Andrew
Hamilton Island Private Apartments
Client case studies
89% Reduction in CPL
"Working with Meaningful has made a clear difference for us. They fixed our tracking, cleaned up our data, and helped us see what actually drives leads. Our lead volume of quality leads grew and our cost per lead dropped! They heard our business goals and ensured we were actually doing ads which led to the success of these. If you need an agency which cares about getting real results and straight answers, Meaningful nails this."
Alicia
Head of Marketing, Doshii+81% improvement in google ads leads
“Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner.”
Daniel Tollenaere - COO
Story House Early Learning+255.29% increase in web traffic
“Love love love Jem! Her desire to see our business become successful from implementing the correct marketing strategies and for us to grow our brand on the Sunshine Coast is something which truly matters because Jem cares. Thank you 🙏”
Lisa - Owner
Elysium Built100% increase in website traffic
"We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!"
John
Owner, The Recovery Room16% Conversion Rate
“Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family.”
Todd - Owner
Mister Shade98% increase in organic revenue
“Working with Meaningful Agency has been such a game changer for Wyld Bub. They instantly understood our brand and helped us share it with the world in the most genuine way. The results they have generated for our SEO are amazing and have meant we can be less reliant on paid channels to generate us revenue.”
Bailey
Owner, Wyld Bub3000+ more keywords
"We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target."Andrew
Hamilton Island Private Apartments
Client case studies
89% Reduction in CPL
"Working with Meaningful has made a clear difference for us. They fixed our tracking, cleaned up our data, and helped us see what actually drives leads. Our lead volume of quality leads grew and our cost per lead dropped! They heard our business goals and ensured we were actually doing ads which led to the success of these. If you need an agency which cares about getting real results and straight answers, Meaningful nails this."
Alicia
Head of Marketing, Doshii+81% improvement in google ads leads
“Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner.”
Daniel Tollenaere - COO
Story House Early Learning+255.29% increase in web traffic
“Love love love Jem! Her desire to see our business become successful from implementing the correct marketing strategies and for us to grow our brand on the Sunshine Coast is something which truly matters because Jem cares. Thank you 🙏”
Lisa - Owner
Elysium Built100% increase in website traffic
"We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!"
John
Owner, The Recovery Room16% Conversion Rate
“Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family.”
Todd - Owner
Mister Shade98% increase in organic revenue
“Working with Meaningful Agency has been such a game changer for Wyld Bub. They instantly understood our brand and helped us share it with the world in the most genuine way. The results they have generated for our SEO are amazing and have meant we can be less reliant on paid channels to generate us revenue.”
Bailey
Owner, Wyld Bub3000+ more keywords
"We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target."Andrew
Hamilton Island Private Apartments
Our Experts
Meet the Team
Jemima Simpson Smith
Jemima Simpson Smith
Founder, Managing Director
Founder, Managing Director
Reid Peebles
Reid Peebles
Paid Director
Paid Director
Brooke Carter
Brooke Carter
Digital Executive
Digital Executive
Georgia Mott
Georgia Mott
Brand & Creative
Brand & Creative
John Wilson
John Wilson
AI & Automation Specialist
AI & Automation Specialist
A few words from our Directors
We saw an opportunity to redefine what an agency meant for clients. There’s millions of wasted ad spend every year, as well as ads which serve no purpose for the clients or their customers. We are motivated to ensure every brand we work with is not just another number, and is instead, making their advertising Meaningful. Our vision drives us to dream big and work hard, and we love working with ambitious brands who feel the same.
A few words from our Directors
We saw an opportunity to redefine what an agency meant for clients. There’s millions of wasted ad spend every year, as well as ads which serve no purpose for the clients or their customers. We are motivated to ensure every brand we work with is not just another number, and is instead, making their advertising Meaningful. Our vision drives us to dream big and work hard, and we love working with ambitious brands who feel the same.
A few words from our Directors
We saw an opportunity to redefine what an agency meant for clients. There’s millions of wasted ad spend every year, as well as ads which serve no purpose for the clients or their customers. We are motivated to ensure every brand we work with is not just another number, and is instead, making their advertising Meaningful. Our vision drives us to dream big and work hard, and we love working with ambitious brands who feel the same.
This means for us:
This means for us:
Work Directly With The Founders
Work Directly With The Founders
Every brand we collaborate with is worked on and communicates with the directors at Meaningful
Built With Data & Heart
Built With Data & Heart
We don't start with an action plan; we spend hours auditing, researching, utilising your data and ours to build a strategy and directive which is implemented.
More of a Partner, Less of an Agency
More of a Partner, Less of an Agency
We are honest and transparent, in not just our approach, but also why we recommend what we do, what the data tells us and how we see your brand growing. This is a partnership, so we make sure it is the right fit for both parties.
Ready to make your
media meaningful?
Let's Connect
Website by Sparo Studios
Let's Connect
Website by Sparo Studios
Let's Connect
Website by Sparo Studios