The Solution
Meaningful built a Meta Ads program that worked at state level and spoke to each local club. We tested four creative concepts side by side. These included a hyper-local ad naming each host club, a “Bring Your Besties” social angle, animated GIFs and a launch teaser. Budget moved toward the concepts and locations driving the most sign-ups, and lead tracking showed results for every club and age group.
The Result
The campaign delivered more than 600 website leads across 19 clubs at a cost per lead under $40. That’s an outstanding result for a campaign at this scale. Leads came in consistently across locations, and the best-performing clubs generated sign-ups for under $10 each. Women of every age, from 18 to 65+, signed up at a similar cost, which proved Lunge Club appeals across generations.
Results speak for themselves
Strong creative and a clean funnel kept costs low. The ads earned a 4.5% click-through rate, and 90% of clicks reached the sign-up page. The local ad naming each club was the most efficient concept, which showed that people respond when they can picture their own club. We used location-level reporting to keep improving each club’s campaign, so the program grew without losing efficiency.
