The Solution
Develop and execute a data driven, proven strategy personalised to their business. We aligned with their internal CRM data and built smart scripts across their paid media channels to amplify where they needed it, and develop content their customers were looking for.
The Result
Previously over 50% of media spend was going to brand terms in Google Ads. We now target entirely non-brand keywords. Cost per lead has been slashed by 81% and we have improved Meta Ads by 28% whilst also decreasing spend by 31%. We are now reaching 109% more non-brand users in organic search.
Paid media results speak for themselves
We built a custom solution for SHEL: Our paid channels integrate directly with our internal CRM data - allowing us to make real, data driven decisions with our advertising. This has led to huge savings, further scaling and more customers.
"Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner."
Daniel Tollenaere
COO, Story House Early Learning
Organic
Paid Media
Data & Analytics
Increasing quotes for shade sails
16% conversion rate per lead
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