The Solution
Meaningful built a full paid media infrastructure for Savic, with Meta as the primary demand generation channel and Google capturing intent based search. A HubSpot CAPI integration was scoped to close the loop between lead generation and CRM, giving the sales team clean attribution data. Campaigns were structured to serve different audience stages, with creative tailored to both awareness and conversion objectives.
The Result
Over eight months, Savic generated more than 8.5 million impressions across Meta and Google. Meta alone delivered 100& booked out test rides across every capital. Other metrics of success which where full funnel included brochure downloads, bike builds and leads. Campaigns were restructured multiple times in response to market feedback, new product news, and audience performance: keeping the brand visible and generating qualified interest through a high-consideration purchase cycle.
Results speak for themselves
We built Meta campaigns from the ground up: audience research, campaign architecture, ad creative ideation, and ongoing optimisation. Google Search captured high-intent queries as brand search grew. The HubSpot CAPI integration was designed to feed offline lead data back into Meta for smarter bidding and lookalike modelling. Regular creative refreshes kept content relevant across a long and evolving sales cycle.
