The Solution
Meaningful built a two-channel paid media programme across Meta and Google. Meta campaigns drove awareness and direct response through targeted audiences in the beauty and hair category, while Google Search captured high-intent buyers actively searching for clip-in extensions and hair extension solutions. Both channels were optimised continuously to improve cost efficiency and scale volume.
The Result
Meta generated more than a 30% improvement in results after rolling out a restructure. Google Ads delivered over 1000 purchases, giving a $12 ROAS. Combined, the campaigns drove 3 million impressions, building both immediate sales and lasting brand presence in the hair extensions market.
Results speak for themselves
We built Meta prospecting and retargeting campaigns across a range of audience segments, using creative designed for the beauty category. Google Search campaigns targeted commercial intent queries for hair extensions, with ad copy and landing page alignment to maximise conversion rate. Both channels were managed in parallel, with budget allocation adjusted based on real-time performance data to ensure the strongest possible return across the full campaign investment.
"Jemima & Reid have gone over and above for my business! I’ve had over 20% increase MoM and I couldn’t be happier! Their customer service is top tier and I would highly recommend them to everyone!"
Sam Harrison
Owner & Founder, Samantha Harrison Hair Extensions
