The Solution
Meaningful built and managed a dual-channel paid strategy across Meta and Google. Meta campaigns targeted social event planners and corporate event audiences with creative designed to inspire bookings. Google Search captured active venue hunters at high intent. Both channels were tracked to a consistent conversion framework so performance could be compared and budget allocated to where it worked hardest.
The Result
Meta delivered 541 campaign results at an average cost of $12 per result, while Google Ads contributed 132 conversions from targeted search. Combined, the campaigns delivered more than 20,000 clicks and over 387,000 impressions. Saltbox now operates a reliable two-channel paid media engine that generates enquiries consistently across the year.
Results speak for themselves
We built Meta campaigns using audience targeting across key event-planning demographics and interest groups, with creative tailored to both personal celebrations and corporate events. Google campaigns focused on high-intent local venue search terms. Reporting was unified to give the Saltbox team visibility across both channels, making budget decisions straightforward and performance easy to track.
words
Matt
Owner & Founder, Phyx
