The Solution
Meaningful built a scaled paid media operation across Meta and Google, centred on conversion tracking and data integrity. GA4 was instrumented to capture enrolment touchpoints accurately, and audiences were structured to support both prospecting and retargeting at scale. Budget management was tightened through campaign-level performance monitoring, allowing spend to grow while keeping cost per acquisition in check.
The Result
Daily spend scaled from zero to $4,000 per day while beating the client's CAC target by 20 percent. Across the campaign period, Google Ads cost per conversion dropped, a 27 percent improvement, while total conversions nearly tripled. Matrix now runs paid media at significant scale with full confidence in the data behind every enrolment decision.
Results speak for themselves
We rebuilt tracking across GA4 and Google Tag Manager to capture form submissions and enrolment intent accurately. Meta and Google campaigns were structured to work in parallel, Google capturing high-intent search demand, Meta building awareness and retargeting warm audiences. Creative was refreshed ahead of each enrolment window. Budget was scaled methodically, validated against real conversion data at each step to ensure CAC stayed below target as spend increased.
"Highly recommend. The team have improved lead quality and performance quickly, with smart testing, insight driven campaigns and transparent communication every step of the way."
Jeff Wong
Head of Marketing, Matrix Education
