What is Marketing Efficiency Ratio (MER) & Why It Matters for Performance Marketing

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How to Check if You’re Wasting Money in Google Ads ›

Client case studies

See Our Work

89% Reduction in CPL
"Working with Meaningful has made a clear difference for us. They fixed our tracking, cleaned up our data, and helped us see what actually drives leads. Our lead volume of quality leads grew and our cost per lead dropped! They heard our business goals and ensured we were actually doing ads which led to the success of these. If you need an agency which cares about getting real results and straight answers, Meaningful nails this."
Alicia
Head of Marketing, Doshii
+81% improvement in google ads leads
“Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner.”
Daniel Tollenaere - COO
Story House Early Learning
+255.29% increase in web traffic
“Love love love Jem! Her desire to see our business become successful from implementing the correct marketing strategies and for us to grow our brand on the Sunshine Coast is something which truly matters because Jem cares. Thank you 🙏”
Lisa - Owner
Elysium Built
100% increase in website traffic
"We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!"
John
Owner, The Recovery Room
16% Conversion Rate
“Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family.”
Todd - Owner
Mister Shade
98% increase in organic revenue
“Working with Meaningful Agency has been such a game changer for Wyld Bub. They instantly understood our brand and helped us share it with the world in the most genuine way. The results they have generated for our SEO are amazing and have meant we can be less reliant on paid channels to generate us revenue.”
Bailey
Owner, Wyld Bub
3000+ more keywords
"We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target."
Andrew
Hamilton Island Private Apartments

Client case studies

See Our Work

89% Reduction in CPL
"Working with Meaningful has made a clear difference for us. They fixed our tracking, cleaned up our data, and helped us see what actually drives leads. Our lead volume of quality leads grew and our cost per lead dropped! They heard our business goals and ensured we were actually doing ads which led to the success of these. If you need an agency which cares about getting real results and straight answers, Meaningful nails this."
Alicia
Head of Marketing, Doshii
+81% improvement in google ads leads
“Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner.”
Daniel Tollenaere - COO
Story House Early Learning
+255.29% increase in web traffic
“Love love love Jem! Her desire to see our business become successful from implementing the correct marketing strategies and for us to grow our brand on the Sunshine Coast is something which truly matters because Jem cares. Thank you 🙏”
Lisa - Owner
Elysium Built
100% increase in website traffic
"We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!"
John
Owner, The Recovery Room
16% Conversion Rate
“Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family.”
Todd - Owner
Mister Shade
98% increase in organic revenue
“Working with Meaningful Agency has been such a game changer for Wyld Bub. They instantly understood our brand and helped us share it with the world in the most genuine way. The results they have generated for our SEO are amazing and have meant we can be less reliant on paid channels to generate us revenue.”
Bailey
Owner, Wyld Bub
3000+ more keywords
"We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target."
Andrew
Hamilton Island Private Apartments

Client case studies

See Our Work

89% Reduction in CPL
"Working with Meaningful has made a clear difference for us. They fixed our tracking, cleaned up our data, and helped us see what actually drives leads. Our lead volume of quality leads grew and our cost per lead dropped! They heard our business goals and ensured we were actually doing ads which led to the success of these. If you need an agency which cares about getting real results and straight answers, Meaningful nails this."
Alicia
Head of Marketing, Doshii
+81% improvement in google ads leads
“Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner.”
Daniel Tollenaere - COO
Story House Early Learning
+255.29% increase in web traffic
“Love love love Jem! Her desire to see our business become successful from implementing the correct marketing strategies and for us to grow our brand on the Sunshine Coast is something which truly matters because Jem cares. Thank you 🙏”
Lisa - Owner
Elysium Built
100% increase in website traffic
"We’ve had an amazing experience working with Jemima and the team! Jemima has been incredibly proactive, taking the time to really understand our goals and continuously optimising our campaigns. We've seen fantastic results since partnering with her, and she’s always one step ahead with ideas and improvements. Highly recommend to anyone looking for a results-driven, professional, and supportive team to manage their paid ads!"
John
Owner, The Recovery Room
16% Conversion Rate
“Jem has gone above and beyond to help my business, setting up meetings to talk about progress for the month and how we can continue to improve! Growth and work load inside my company has exceeded my expectations.
Highly recommend Jem from “Meaningful Agency” I’ll be sure to pass on her name to close friends and family.”
Todd - Owner
Mister Shade
98% increase in organic revenue
“Working with Meaningful Agency has been such a game changer for Wyld Bub. They instantly understood our brand and helped us share it with the world in the most genuine way. The results they have generated for our SEO are amazing and have meant we can be less reliant on paid channels to generate us revenue.”
Bailey
Owner, Wyld Bub
3000+ more keywords
"We have been working with Jem and Brooke for 9 months now. We set some relatively high benchmark KPIs that we expected to meet within 12 months. Meaningful met and exceeded the benchmarks within 6 months!
Looking forward to seeing them smash the next target."
Andrew
Hamilton Island Private Apartments