Meta Ads aren’t dead. They’re just misunderstood.

When done right, Meta Ads (Facebook and Instagram) is one of the most powerful advertising platforms in your performance marketing stack. At Meaningful Agency, we’ve seen them deliver real growth, not just likes, but revenue and leads.

Whether you’re scaling an eCommerce brand or driving leads for a service business, Meta offers one thing most channels can’t: reach + relevance + ROI. Here's how we make it meaningful.

1. Unmatched Audience Targeting

Meta’s targeting engine is more advanced than most brands realise, and it’s even more powerful when paired with smart creative and a strong funnel strategy.

You can:

Reach cold audiences with interest-based or broad targeting
Retarget recent site visitors or cart abandoners
Build lookalikes based on customer data or email lists

Why it matters: You’re not shooting in the dark. You’re speaking directly to the people most likely to convert.

2. Creative Testing at Scale

Want to know what ad copy or image style performs best? Meta is the place to find out, fast.

We use:

Rapid A/B creative testing
Hooks, CTAs and headline variations
Visual-first vs text-heavy content to find winners

Why it matters: You don’t waste weeks guessing. You find what works, and double down.

3. Scalable, Measurable Growth

With the right setup, Meta Ads scale quickly and profitably. We optimise accounts weekly based on cost per result, ROAS, MER, and creative fatigue indicators.

Why it matters: You’re not scaling for the sake of it. You’re scaling what’s working.

4. Smarter Attribution (That You Can Trust)

We know Meta’s native attribution can be messy, which is why we don’t rely on it alone. We blend Meta data with Google Analytics, Looker Studio dashboards, and Shopify/CRM platforms to give a full picture.

Why it matters: You know exactly what’s working and where to double down.

5. High-Impact Ad Formats

Meta gives brands the tools to show up in different ways, and different formats work at different funnel stages.

Our go-to formats:

Reels for top-of-funnel awareness
Carousel ads to highlight multiple benefits or products
Static + UGC for testimonials and retargeting
Instant Experience ads for immersive product storytelling

6. Where Your Ads Show Up: Meta Ad Placements Explained

Meta Ads don’t just show up in the feed. They can appear across multiple placements, each with its own context, creative requirements, and engagement style.

At Meaningful, we tailor creative and copy to match the placement, so your ads feel natural, not forced.

Here’s a breakdown of key Meta Ad placements:


Placement	Where it shows up	Best Use
Facebook & Instagram Feed	Main scrolling feed	Great for most ad types, strong creative, headlines and CTAs perform well here.
Stories	Full-screen vertical in Instagram & Facebook stories	Perfect for short, punchy creative. Works well with time-limited offers or UGC-style content.
Reels & Ads on Reels	In between organic Reels on Instagram or Facebook	High reach & visibility. Best with fast-paced, engaging content that feels native.
Marketplace	Among product listings on Facebook Marketplace	Ideal for eCommerce. Reaches high-intent users browsing to buy.
Right Column (Facebook Desktop)	Sidebar on desktop view	Lower cost, good for retargeting static ads, but limited attention span.
In-Stream Video	During video content playback	Suits brand storytelling and video-first campaigns. Strong recall potential.
Audience Network	Outside of Meta apps, e.g. in mobile games and apps	Great for reach and low CPMs. Best used at the top of the funnel or to scale reach at a low cost.

Made with HTML Tables

Why it matters: The same creative won’t work across every placement. We design with context in mind, so your ads look native, perform better, and drive stronger results.

Some examples of what your ad may look like in Meta: