SToRY HOUSE EARLY LEARNING
+81% IMPROVEMENT
in GOOGLE ADS LEADS
28% INCREASE
IN LEADS FROM META, WHILST SPENDING 31% LESS
21% more
NON-BRAND ORGANIC KEYWORDS
GROWTH MARKETING FOR CHILDCARE.
WHERE WE HELPED:
ORGANIC: SEO, CONTENT & WEBSITE
PAID MEDIA: GOOGLE ADS, META ADS, BILLBOARDS, TV ADS
DATA AND ANALYTICS: TRACKING, INTEGRATIONS & AUTOMATIONS
Daniel Tollenaere - COO, Story House Early Learning
“Working with Meaningful Agency has been a game changer for our marketing. Their ability to understand our audience, tailour campaigns with impact, and unify our messaging across digital, TV and local channels has driven real results - both in enrolments and brand awareness. They’re more than just an agency, they’re a true strategic partner.”
CHALLENGE
Story House Early Learning believe that each child is on their own unique journey that shapes the person they are and who they’ll become. With a growing number of centres and new customer acquisition targets, they needed a smart strategy to apply to their marketing.
SOLUTION
Develop and execute a data driven, proven strategy personalised to their business. We aligned with their internal CRM data and built smart scripts across their paid media channels to amplify where they needed it, and develop content their customers were looking for.
RESULT
Previously over 50% of media spend was going to brand terms in Google Ads. We now target entirely non-brand keywords. Cost per lead has been slashed by 81% and we have improved Meta Ads by 28% whilst also decreasing spend by 31%. We are now reaching 109% more non-brand users in organic search.
PAID MEDIA RESULTS SPEAK FOR THEMSELVES.
We built a custom solution for SHEL: Our paid channels integrate directly with our internal CRM data - allowing us to make real, data driven decisions with our advertising. This has led to huge savings, further scaling and more customers.
